Different imagery has a different tone of voice. Typography for instance, has an interesting way of catching the viewers eye. With typography every piece of design is vital... how would the word "whisper" work if it was in a huge, caps font?
WHISPER!
The answer is, it wouldn't work.
Some more examples below:
shout
bang
SECRET
Essentially visual communication is defined as:
Some more examples below:
shout
bang
SECRET
Essentially visual communication is defined as:
"Visual communication is communication through visual aid. It is the conveyance of ideas and information in forms that can be read or looked upon. Primarily associated with two dimensional images, it includes: signs, typography, graphics, illustration colour and electronic resources. It solely relies on vision. It is form of communication with visual effect. It explores the idea that a visual message with text has a greater power to inform, educate or persuade a person. It is communication by presenting information through visual form."
Purely visual and with no words or icons, this piece works solely on the image. It is about building an emotive vision with the viewer... we know that this can not happen and the sheer cheek of the designer is comical therefore works to catch our attention.
This image works in a completely different way. Without the words the image would not make sense to us. With the image the words denote that this image is about the 9/11 attacks and we visualise the white lines as different journeys within the events of 9/11.
When a product is initially being launched and advertised, we need some kind of writing to process what the advert is about. When the product becomes worldwide and well known... you can take the writing away and use the same style image and it is powerful enough on it's own to advertise. For example the original ipod advert and the more current ipod adverts:
When a product is initially being launched and advertised, we need some kind of writing to process what the advert is about. When the product becomes worldwide and well known... you can take the writing away and use the same style image and it is powerful enough on it's own to advertise. For example the original ipod advert and the more current ipod adverts:
Researching content
Researching content? Problem solving? Getting your head around a brief? Whatever you want to call it, subject, audience and message are the three components towards breaking down a brief. By looking at the environment one can gain information, look at content and finally transfer it to different users. From Brief to final solution it should take spiral effect... so you should start with the information given and soar ahead gathering your own input and information on the way up to the 'final solution' stage.
Kolb's learning cycle show's how and where you personally keep track of a task:
Kolb's learning cycle show's how and where you personally keep track of a task:
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