Tuesday, 5 October 2010

ITAP lecture 1- connectivity

Notions of originality

There’s no such thing as originality. “Creations” are merely re-contextualised and reused developments from existing forms of historical culture. Intention behind a works is the key to making it successful, adding a title for good measure can also be very important. Media organisation “Adbusters” take old adverts and make spoofs out of them:

The messages that this corporation are to trying to show in their renovated advertisements is that, to reach and audience, you must take something which is popular and widely known and modify it to fit with modern society and idealisms. Humour is also something which “Adbusters” elaborate on, which is a good technique for their audience to identify with.

We can see that “Adbusters” designs are reminiscent of the infamous artist Andy Warhol. An average person would pick up “Brillo” soap pads in a supermarket and see a mere cleaning tool, Andy saw art. Warhol was brave enough to use his exceptionally contemporary style and simply use it to “transform the mundane in to something inspiring.”

Commercial culture is what Warhol played upon in his practice, he took every day objects and manipulated them to create contemporary art.


Cultural context within my chosen media

"Be able to draw an illustration at least well enough to get your point across to another person" - Marilyn Vos Savant.

To me, illustration is all about getting your point across, expressing yourself and your opinions and teaching others about different perspectives on subjects. Why not be controversial? Why not show an extreme manipulation of something? If you don't agree with political statements, why should anyone compress and hide what you believe in?

Banksy is an artist I admire (as much as I hate to say this as he seems to be an artist everyone admires) I feel that although other people admire him, they "like" how large scale and amazing his ideas and techniques are. I admire him in the respect that one day I want my work to reflect my own political views and my own social views.. and I want others to see my work as a gateway to opinion and not being restrained in expressing views. You then ask yourself the question why does Banksy remain anonymous?

"Imagine a city where graffiti wasn't illegal, a city where everybody could draw wherever they liked. Where every street was awash with a million colours and little phrases. Where standing at a bus stop was never boring. A city that felt like a party where everyone was invited, not just the estate agents and barons of big business. Imagine a city like that and stop leaning against the wall- it's wet." - Banksy.

Why would you choose to publicly reveal opinions unless you didn't believe someone else thought about them too?


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